Going from Good to Great - A Case Study

We are proud to share more of the story of our work at Santa Monica Seafoods.

Earlier this year Proudfoot was proud to recieve supplier of the year from Santa Monica Seafoods.  You can read the full story here.

The story is a common one. A highly successful, family-owned and run business grows rapidly, consolidating in its space and becoming a significant player in its industry.

However, as this growth evolves, along with increased staff numbers, suppliers, and facilities, there is little thought on introducing formalised corporate structures such as defined lines of communication, the right management capacity in the right places, or the adoption of measurement tools such as key performance indicators (KPIs).

Santa Monica Seafood is a prime example of this evolutionary growth. Jack Deluca spent over 40 years building the company into one of the top distributors of seafood in Southern California.

Click here to download and read the full story.



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